LAUSR

About LAUSR
Donate
Contact Us

Follow us:

You are not signed in:

Sign Up!


   Articles with "liminoid appeal" as a keyword



Photo by museumsvictoria from unsplash

Imaginary futures: Liminoid advertising and consumer identity

Sign Up to like & get
recommendations! Published in 2019 at "Journal of Marketing Communications"

DOI: 10.1080/13527266.2019.1694564

Abstract: ABSTRACT Many advertising and marketing communication creative executions imply that the brand can act as a doorway into a new identity, and hence, a new and more satisfying life, but this type of appeal has… read more here.

Keywords: appeal; imaginary futures; liminoid advertising; liminoid appeal ... See more keywords