Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
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DOI: 10.1177/10949968221083096
Abstract: To quickly develop awareness of time-limited offers, marketers use an increasing number of eWOM solicitations, whereby they ask their customers to spread statements to their friends and acquaintances about products or a company. Despite growing… read more here.
Keywords: time; consumers willingness; limited offer; drivers consumers ... See more keywords