The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry
Sign Up to like & getrecommendations! Published in 2019 at "Review of Managerial Science"
DOI: 10.1007/s11846-019-00328-5
Abstract: Previous entry timing studies have reinforced the timing wisdom by primarily focusing on new markets. This inductive study investigates how firms make decisions about the entry speed of new product features to a well-developed market… read more here.
Keywords: entry; product; product line; line breadth ... See more keywords