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Published in 2018 at "International Journal of Production Research"
DOI: 10.1080/00207543.2017.1364443
Abstract: The purpose of this research is to aid enterprises to redesign their existing product line from the standpoint of two critical competitive dimensions i.e. time to market (TTM) and market share. An integrative methodology for…
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Keywords:
product line;
competitive market;
product;
market ... See more keywords