Linking cognition with pathos in American restaurants’ menus: Jordan as a case
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DOI: 10.1016/j.heliyon.2022.e09000
Abstract: This study aims to examine the strategies of persuasion used in American-cuisine restaurant menus in Jordan. It seeks to identify the power of language used by advertisers in order to attract and persuade their patrons.… read more here.
Keywords: american restaurants; menus jordan; linking cognition; pathos american ... See more keywords