Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations
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DOI: 10.1080/10496491.2018.1405520
Abstract: ABSTRACT Using an online survey with an embedded experiment, the current study examines the effect of CSR message context (i.e., social vs. environmental focus) and related factors on individuals' assessments of a company's brand. Estimated… read more here.
Keywords: linking csr; brand evaluations; brand; communication activities ... See more keywords