How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective
Sign Up to like & getrecommendations! Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-08-2023-0777
Abstract: PurposeBased on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers' psychological conditions, and explores how platform attributes affect consumer… read more here.
Keywords: live broadcast; consumer; sports commerce; commerce ... See more keywords
Does live broadcasting reduce stadium attendance? The case of Norwegian football
Sign Up to like & getrecommendations! Published in 2018 at "Sport, Business and Management: An International Journal"
DOI: 10.1108/sbm-11-2016-0071
Abstract: Purpose Attendance at matches in the smaller European football leagues is challenged by the increased number of live broadcast matches, particularly covering the biggest leagues. The purpose of this paper is to analyse the effects… read more here.
Keywords: stadium attendance; attendance; football; increased number ... See more keywords
Understanding interaction rituals: The impact of interaction ritual chains of the live broadcast on people’s wellbeing
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1041059
Abstract: With the global pandemic of COVID-19, it has been striking psychological burdens on individuals. Under this background, more and more people get wellbeing by watching live broadcasts. However, the psychological mechanism behind this phenomenon is… read more here.
Keywords: interaction; interaction ritual; people wellbeing; ritual chains ... See more keywords
Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.913073
Abstract: Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of… read more here.
Keywords: impulse buying; buying behavior; live broadcast; online comments ... See more keywords