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1
Published in 2018 at "Sport, Business and Management: An International Journal"
DOI: 10.1108/sbm-11-2016-0071
Abstract: Purpose Attendance at matches in the smaller European football leagues is challenged by the increased number of live broadcast matches, particularly covering the biggest leagues. The purpose of this paper is to analyse the effects…
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Keywords:
stadium attendance;
attendance;
football;
increased number ... See more keywords
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2
Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1041059
Abstract: With the global pandemic of COVID-19, it has been striking psychological burdens on individuals. Under this background, more and more people get wellbeing by watching live broadcasts. However, the psychological mechanism behind this phenomenon is…
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Keywords:
interaction;
interaction ritual;
people wellbeing;
ritual chains ... See more keywords
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2
Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.913073
Abstract: Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of…
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Keywords:
impulse buying;
buying behavior;
live broadcast;
online comments ... See more keywords