Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Cosmetic Dermatology"
DOI: 10.1111/jocd.14442
Abstract: Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service… read more here.
Keywords: live commerce; covid pandemic; shopping beauty; commerce changes ... See more keywords
The Impact of Consumers’ Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence as a Mediator
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DOI: 10.3389/fpsyg.2022.919928
Abstract: This paper examines the relationship between consumer loneliness, boredom, telepresence, influencer-brand image congruence and purchase intention by investigating consumers of live commerce during the COVID-19 period. With the help of an online survey website, survey… read more here.
Keywords: purchase intention; live commerce; intention; loneliness boredom ... See more keywords
Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce
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DOI: 10.3389/fpsyg.2022.944607
Abstract: Live commerce is a phenomenally innovative form of social commerce in China. In this paper, the authors aim to explore the authenticity of live commerce. By employing a qualitative approach using in-depth interviews and grounded… read more here.
Keywords: commerce; concepts authenticity; live commerce; explicit concepts ... See more keywords
The Influence of Characteristics of Mobile Live Commerce on Purchase Intention
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DOI: 10.3390/su15075757
Abstract: Mobile live commerce is emerging as a new distribution channel as connectivity and information sharing become easier due to the increase in the use of SNS and mobile phones. Nevertheless, there is a lack of… read more here.
Keywords: purchase intention; commerce; live commerce; mobile live ... See more keywords