Effect and Mechanisms of State Boredom on Consumers’ Livestreaming Addiction
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DOI: 10.3389/fpsyg.2022.826121
Abstract: With the rapid development of livestreaming marketing in China, consumers spend an increasing amount of time watching and purchasing on the platform, which shows a trend of livestreaming addiction. In the early stage of the… read more here.
Keywords: livestreaming addiction; consumers livestreaming; state boredom; addiction ... See more keywords