An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure
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DOI: 10.3389/fpsyg.2022.1019024
Abstract: Based on the Stimulus-Organism-Response (S-O-R) model, this paper studies the impulsive consumption mechanism of consumers participating in livestreaming e-commerce from the perspectives of information source characteristics and social presence and examines the mediating effect of… read more here.
Keywords: consumption; effect; consumption intention; livestreaming commerce ... See more keywords
A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion
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DOI: 10.3389/fpsyg.2022.903023
Abstract: With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever. Driven by powerful modern media, livestreaming, as a new form of attracting public attention to obtain economic benefits, is worth… read more here.
Keywords: purchase intention; effect; consumers purchase; mediating effect ... See more keywords
Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce
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DOI: 10.3389/fpsyg.2022.905531
Abstract: Livestreaming e-commerce has emerged as a highly profitable e-commerce that has revolutionized the retail industry, especially during the COVID-19 pandemic. However, research on livestreaming e-commerce is still in its infancy. This study sheds new light… read more here.
Keywords: commerce; marketing; impulsive purchase; livestreaming commerce ... See more keywords
Antecedents and Consequences of Streamer Trust in Livestreaming Commerce
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DOI: 10.3390/bs13040308
Abstract: Livestreaming commerce has become the mainstream of e-commerce in recent years. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer. However, there are few studies that examine the… read more here.
Keywords: livestreaming commerce; streamer trust; antecedents consequences; trust ... See more keywords