Social loafing in online brand communities: the roles of personality and dehumanization
Sign Up to like & getrecommendations! Published in 2021 at "Online Information Review"
DOI: 10.1108/oir-06-2020-0255
Abstract: PurposeThe biggest obstacle to the sustainable development of online brand communities is social loafing. Based on 3M Hierarchical Model of Personality, this paper aims to discuss the influence of the Big Five on social loafing… read more here.
Keywords: loafing online; brand communities; social loafing; personality ... See more keywords