National brand's local advertising and wholesale-price incentive under prior versus no prior information
Sign Up to like & getrecommendations! Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.01.006
Abstract: Abstract We study the context of one private label (PL) competing against one national brand (NB) through a unique retailer. We propose a novel utility-demand function that includes the consumer's brand valuation, the retail prices,… read more here.
Keywords: local advertising; advertising; brand; prior information ... See more keywords
Global and local advertising strategies: A dynamic multi-market optimal control model
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Industrial and Management Optimization"
DOI: 10.3934/jimo.2018084
Abstract: Differential games have been widely used to model advertising strategies of companies. Nevertheless, most of these studies have concentrated on the dynamics and market structure of the problem, neglecting their multi-market dimension. Since nowadays competition… read more here.
Keywords: multi market; local advertising; market; advertising ... See more keywords