Assessing hotel readiness to offer local cuisines: a clustering approach
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DOI: 10.1108/ijchm-12-2017-0820
Abstract: PurposeThe purpose of this paper is to assess the organisational readiness of small and medium scaled hotels to serve indigenous local cuisines and to segment the hotel properties for gastronomic tourism campaigning and destination marketing… read more here.
Keywords: hotel; menu decision; organisational readiness; local cuisines ... See more keywords