Sign Up to like & get
recommendations!
0
Published in 2017 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2016.11.001
Abstract: During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core…
read more here.
Keywords:
theory;
value;
service dominant;
logic 2025 ... See more keywords