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Published in 2023 at "European Journal of Marketing"
DOI: 10.1108/ejm-11-2022-0816
Abstract: Purpose This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large.…
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Keywords:
value dominant;
organizational principles;
logic organizational;
dominant logic ... See more keywords