Articles with "logic organizational" as a keyword



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Value-dominant logic: organizational principles

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Published in 2023 at "European Journal of Marketing"

DOI: 10.1108/ejm-11-2022-0816

Abstract: Purpose This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large.… read more here.

Keywords: value dominant; organizational principles; logic organizational; dominant logic ... See more keywords