Individual responses to competing institutional logics in emerging markets
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DOI: 10.1016/j.ibusrev.2020.101778
Abstract: Abstract In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely… read more here.
Keywords: individual responses; responses competing; emerging markets; logics emerging ... See more keywords