Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
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DOI: 10.1093/jcr/ucae019
Abstract: Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness? As the current… read more here.
Keywords: space; positive space; meanings logo; logo hues ... See more keywords