Managing Longevity in Luxury Markets: A Perspective from Monaco
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DOI: 10.1007/s12115-021-00606-7
Abstract: The preservation of luxury offerings over time is not evident. Here, we consider the factors that may have contributed to their successful evolution in Monaco. To frame our theoretical discussion, we lean on observations, behavioural… read more here.
Keywords: longevity luxury; products services; luxury markets; luxury ... See more keywords