Longing for the past and embracing the new: Does nostalgia increase new product adoption?
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DOI: 10.1007/s11002-021-09574-8
Abstract: Existing research has mostly focused on the salutary impact of nostalgia on nostalgia-related products (e.g., childhood products, classic brands). The current research examines whether this effect can extend to nostalgia-unrelated products: new products. We demonstrate… read more here.
Keywords: effect; product adoption; new product; longing past ... See more keywords