Percepción de los consumidores respecto al peso que ejercen en ellos los influencers para la compra de productos
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DOI: 10.32870/cys.v2019i0.7296
Abstract: This article considers consumer perceptions in order to analyze influencers in relation to product purchasing. To this end, a survey was conducted among a group of social media users between the ages of 16 and… read more here.
Keywords: percepci los; los consumidores; respecto peso; que ejercen ... See more keywords