A Process Analysis of Message Style and Persuasion: The Effects of Gain-Loss Framing and Emotion-Inducing Imagery
Sign Up to like & getrecommendations! Published in 2019 at "Visual Communication Quarterly"
DOI: 10.1080/15551393.2019.1638785
Abstract: An experiment (N = 455) was conducted to examine the persuasive effects of two stylistic elements: gain-loss framing and emotionally evocative imagery. The theoretical model specified that perceived message valence is a direct result of… read more here.
Keywords: gain loss; message; process analysis; analysis message ... See more keywords
Loss-framing of information and pre-vaccination consultation improve COVID-19 vaccine acceptance: A survey experiment
Sign Up to like & getrecommendations! Published in 2023 at "Frontiers in Public Health"
DOI: 10.3389/fpubh.2023.1063444
Abstract: Backgrounds Vaccination remains one of the most effective ways to protect populations from COVID-19 infection, severe conditions, and death. This study aims to examine whether the gain/loss-framing of information, provision of subsidized pre-vaccination physician consultation,… read more here.
Keywords: information; vaccination; loss; loss framing ... See more keywords