Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
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DOI: 10.1177/21582440241271901
Abstract: This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed… read more here.
Keywords: brand; extension; abu dhabi; louvre abu ... See more keywords