The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil
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DOI: 10.1080/16522354.2021.1945877
Abstract: The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived tru... read more here.
Keywords: love news; brand love; media brands; news media ... See more keywords