Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
Sign Up to like & getrecommendations! Published in 2019 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-017-0522-0
Abstract: Despite cautionary advice against it, delighting consumers by offering them pleasant surprises is widely advocated. In this paper, using a low-price guarantee context, we show that retailers’ attempts to use surprise gains to delight consumers… read more here.
Keywords: attempts delight; using low; surprise gains; delight customers ... See more keywords
High-Price And Low-Price Physician Practices Do Not Differ Significantly On Care Quality Or Efficiency.
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DOI: 10.1377/hlthaff.2016.1266
Abstract: Consolidation of physician practices has intensified concerns that providers with greater market power may be able to charge higher prices without having to deliver better care, compared to providers with less market power. Providers have… read more here.
Keywords: high price; low price; quality efficiency; price ... See more keywords