Exploring Secondary Crisis Response Strategies for Airlines Experiencing Low-Responsibility Crises: An Extension of the Situational Crisis Communication Theory
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DOI: 10.1177/00472875221095210
Abstract: Previous literature on airline crises has largely ignored low-responsibility crises. The purpose of this study is to explore the underlying mechanism of airlines utilizing secondary crisis response strategies to rebuild their reputations during low-responsibility crises.… read more here.
Keywords: response; low responsibility; crisis; secondary crisis ... See more keywords