Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions
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DOI: 10.1016/j.jairtraman.2018.12.002
Abstract: Abstract Although lowest price guarantees (LPGs) are common on airlines’ official websites, a deeper understanding of how customers evaluate these guarantees is lacking. This study examines the effects of two LPG terms—depth of refund and… read more here.
Keywords: lowest price; believability; value; price guarantees ... See more keywords