e-Loyalty among millennials: Personal characteristics and social influences
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DOI: 10.1016/j.jretconser.2019.02.006
Abstract: Abstract This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived… read more here.
Keywords: characteristics social; loyalty; among millennials; loyalty among ... See more keywords