Benefits of mass customized products: moderating role of product involvement and fashion innovativeness
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DOI: 10.1016/j.heliyon.2018.e00537
Abstract: The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study… read more here.
Keywords: loyalty intentions; product; mass customized; benefits mass ... See more keywords
Impact of nonverbal customer-to-customer interactions on customer satisfaction and loyalty intentions
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DOI: 10.1108/ijchm-08-2019-0694
Abstract: This study aims to examine the relationship among nonverbal customer-to-customer interactions (CCIs), positive and negative emotions, customer satisfaction and loyalty intentions.,The conceptual model that was developed using the stimulus-organism-response theoretical framework was tested using a… read more here.
Keywords: customer satisfaction; loyalty intentions; satisfaction loyalty; customer ... See more keywords