The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link
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DOI: 10.1080/15332667.2019.1648939
Abstract: Abstract The relational link between satisfaction-trust-loyalty is rather complex and dynamic. This article examines the effect of situational abnormality (SA) and uncertainty avoidance (UA) variables as moderators to trust and loyalty outcomes in the Turkish… read more here.
Keywords: loyalty link; uncertainty avoidance; loyalty; satisfaction trust ... See more keywords
Revisiting the delight–loyalty link in a retail banking context – an emerging market perspective
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DOI: 10.1108/ajems-06-2023-0211
Abstract: PurposeThis study uses relationship marketing theory to explore affective and calculative commitment as mediators in the delight–loyalty link. Furthermore, it investigates the role of perceived employee service delivery skills, perceived value and trust in the… read more here.
Keywords: loyalty link; commitment; delight loyalty; calculative commitment ... See more keywords