The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link
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DOI: 10.1080/15332667.2019.1648939
Abstract: Abstract The relational link between satisfaction-trust-loyalty is rather complex and dynamic. This article examines the effect of situational abnormality (SA) and uncertainty avoidance (UA) variables as moderators to trust and loyalty outcomes in the Turkish… read more here.
Keywords: loyalty link; uncertainty avoidance; loyalty; satisfaction trust ... See more keywords