The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services
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DOI: 10.1080/10496491.2020.1838028
Abstract: Abstract In the digital transformation era, mobile technology development has brought not only the benefits but the costs for the customer in the transaction via mobile devices. This study aimed to analyze the relationship between… read more here.
Keywords: loyalty mobile; mobile; mobile banking; trust attitude ... See more keywords