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Published in 2019 at "International Journal of Emerging Markets"
DOI: 10.1108/ijoem-09-2018-0489
Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient…
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Keywords:
positive word;
loyalty positive;
customer;
green customer ... See more keywords