The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2019.102328
Abstract: Abstract This study examines the relationships among the perceived value of a loyalty program, customer satisfaction with a loyalty program, affective commitment, switching barriers, and customer brand loyalty in the hotel context. An online survey… read more here.
Keywords: loyalty program; loyalty; switching barriers; loyalty programs ... See more keywords
Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.11.010
Abstract: Abstract Hierarchical loyalty programs (HLPs) are widespread across many service industries; however, research on the effects of status demotion in an Eastern cultural context is relatively scant. Based on the psycho-evolutionary theory of emotions, the… read more here.
Keywords: status; chinese context; hierarchical loyalty; loyalty programs ... See more keywords
“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.05.007
Abstract: Despite extant literature, the most effective structure of loyalty programs is still heavily questioned among researchers. Building on the congruence principle, we examine the moderating role of brand concept. Our findings reveal that for symbolic… read more here.
Keywords: brand concept; role brand; hierarchical loyalty; loyalty ... See more keywords
Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing Research"
DOI: 10.1177/0022243720911894
Abstract: The authors develop an incentive-aligned experimental paradigm to study how consumer purchase dynamics are affected by the interplay between competing firms’ loyalty programs and their pricing and promotional strategies. In this experiment, participants made sequential… read more here.
Keywords: decision; loyalty programs; consumer; dynamic decision ... See more keywords
Social Media, Customers' Experience, and Hotel Loyalty Programs
Sign Up to like & getrecommendations! Published in 2019 at "Tourism Analysis"
DOI: 10.3727/108354219x15458295631918
Abstract: In the last decade, hospitality companies have broadly adopted new technologies and social media tools for marketing purposes. One important application is the engagement with customers through a relationship approach. In this article, we focus… read more here.
Keywords: loyalty; hotel loyalty; loyalty programs; social media ... See more keywords