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Published in 2018 at "Journal of Travel Research"
DOI: 10.1177/0047287518807576
Abstract: Prior research demonstrates that status demotion in the loyalty reward program heightens negative emotions, particularly when demotion is due to changes in company policies. In this research, we argue that such negative emotions are likely…
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Keywords:
status;
status demotion;
loyalty reward;
spillover effects ... See more keywords