Lucky 8-ending – A case study on managerial price-ending beliefs in Macao
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DOI: 10.1016/j.jhtm.2018.06.002
Abstract: Abstract The widespread use of prices ending with a 9 (e.g. $7.99) is well documented in the Western context, particularly in North America. However, price ending is somewhat different in Asian cultures, with the overrepresentation… read more here.
Keywords: price ending; study; ending prices; price ... See more keywords