Extending Robert F. Lusch’s “Big Picture” Thinking: Introduction
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DOI: 10.1177/0276146720933666
Abstract: This is the first of two special issues of the Journal of Macromarketing (JMK) expanding Robert F. (Bob) Lusch’s Big Picture Thinking and memorializing a very special person. Robert was a ‘big thinker,’ ‘an idea… read more here.
Keywords: lusch; lusch big; robert lusch; picture thinking ... See more keywords
Recent Extensions of Robert F. Lusch's “Big Picture” Thinking
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DOI: 10.1177/02761467221150167
Abstract: This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive… read more here.
Keywords: picture thinking; big picture; robert lusch; recent extensions ... See more keywords