Uniqueness and luxury: A moderated mediation approach
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102477
Abstract: Abstract Luxury consumption has become a worldwide phenomenon. Irrespective of consumers’ need for uniqueness being considered as an important psychological factor impacting luxury consumption intention, research seldom investigates the impact of CNFU dimensions on luxury… read more here.
Keywords: choice counter; luxury; counter conformity; luxury consumption ... See more keywords
Counterfeit luxury consumption strategies in a collectivistic culture: the case of China
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Brand Management"
DOI: 10.1057/s41262-020-00197-4
Abstract: The purpose of this qualitative study is to understand the risk-reducing strategies used by Chinese consumers in a collectivistic culture to balance the psychological dichotomy they face when consuming counterfeit luxury products to construct their… read more here.
Keywords: luxury; collectivistic culture; luxury consumption; counterfeit luxury ... See more keywords
The Impostor Syndrome from Luxury Consumption
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucz044
Abstract: The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption.… read more here.
Keywords: syndrome luxury; luxury; consumption; luxury consumption ... See more keywords
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
Sign Up to like & getrecommendations! Published in 2023 at "International Marketing Review"
DOI: 10.1108/imr-04-2022-0099
Abstract: PurposeThis study conceptualizes a form of luxury consumption in which luxury brands collaborate with unconventional non-luxury partners. These unconventional luxury brand collaborations are growing in popularity among Chinese luxury consumers of the post-1990s generation. Luxury… read more here.
Keywords: luxury consumption; luxury; unconventional luxury; luxury brands ... See more keywords
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Macromarketing"
DOI: 10.1177/02761467221125915
Abstract: Global luxury markets are thriving, and many consumers love purchasing luxury goods. Meanwhile, the public concern for sustainability is at an all-time high. More firms are providing sustainable market offerings; therefore, studying social-environmental well-being is… read more here.
Keywords: luxury consumption; sustainable luxury; luxury; environmental well ... See more keywords