Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
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DOI: 10.1007/s11747-020-00755-x
Abstract: Recent marketing research has identified mixed effects of luxury companies’ corporate social responsibility (CSR) engagement on customer-level outcomes. To gain a better understanding of these effects, we develop a conceptual framework in which we propose… read more here.
Keywords: social responsibility; luxury contexts; luxury; corporate social ... See more keywords