Quantitative trend analysis of luxury fashion based on visual impressions of young Japanese women
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Fashion Design, Technology and Education"
DOI: 10.1080/17543266.2016.1221145
Abstract: ABSTRACT This study aims to quantify chronological changes in the fashion trends of luxury brands by evaluating young Japanese women’s impressions of ready-to-wear product photographs. As an objective and quantitative method, we conducted a cluster… read more here.
Keywords: analysis; luxury; japanese women; young japanese ... See more keywords
Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Fashion Design, Technology and Education"
DOI: 10.1080/17543266.2017.1378732
Abstract: ABSTRACT This study employed Aaker’s methodology to empirically investigate the personality of luxury fashion brands and explored the impact of brand personality on brand trust and brand commitment based on a sample of American consumers.… read more here.
Keywords: brand commitment; brand; personality; luxury fashion ... See more keywords
Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior
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DOI: 10.1108/jabs-08-2015-0118
Abstract: Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study… read more here.
Keywords: consumer behavior; fashion goods; luxury; luxury fashion ... See more keywords
Rapport-building in luxury fashion retail: a collectivist culture case
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DOI: 10.1108/jfmm-04-2018-0048
Abstract: Luxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on training salespeople in rapport-building behaviors. To address this discussion, we answer… read more here.
Keywords: luxury; rapport building; rapport; luxury fashion ... See more keywords
Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion
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DOI: 10.1108/jfmm-05-2017-0046
Abstract: Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer… read more here.
Keywords: research; chinese consumers; luxury; luxury fashion ... See more keywords
Accessible luxury fashion brand building via fat discrimination
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DOI: 10.1108/jfmm-12-2016-0116
Abstract: The purpose of this paper is to investigate if accessible luxury fashion brands discriminate overweight and obese consumers.,The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A… read more here.
Keywords: building via; accessible luxury; brand building; luxury fashion ... See more keywords
Communicating seduction. Luxury fashion advertisements in video campaigns
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DOI: 10.24434/j.scoms.2018.02.010
Abstract: This study examines the different themes of communication that take place in video ad campaigns deriving from the French luxury fashion houses Louis Vuitton, Dior, Chanel, Cartier and Hermès. By using semiology as a method… read more here.
Keywords: luxury fashion; video campaigns; communicating seduction; luxury ... See more keywords
The CSR Perception of Front-line Employees of Luxury Fashion Businesses
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DOI: 10.2478/orga-2020-0013
Abstract: Abstract Background and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an… read more here.
Keywords: csr perception; line; front line; line employees ... See more keywords