Brand addiction in the contexts of luxury and fast-fashion brands
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102089
Abstract: Abstract Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction. This research explores the main motives and outcomes of this… read more here.
Keywords: fast fashion; brand addiction; brand; fashion ... See more keywords