Government-led Macro-social Marketing Programs in Vietnam
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Macromarketing"
DOI: 10.1177/0276146716660833
Abstract: Although social marketing is regarded as an effective consumer-oriented approach to promoting behavioral change and improved well-being for individuals and communities, its potential for generating societal change is still under-researched. This article examines government-led macro-social… read more here.
Keywords: societal change; macro social; marketing; government ... See more keywords
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Macromarketing"
DOI: 10.1177/02761467221107556
Abstract: This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM… read more here.
Keywords: give macro; macro social; marketing; cooking fuel ... See more keywords