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Published in 2020 at "Journal of Macromarketing"
DOI: 10.1177/0276146719900400
Abstract: Four years ago in January 2016, I began my first three-year term as editor of the Journal of Macromarketing. I accepted another three-year term that began in January 2019. However, because my wife Cindy received…
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Keywords:
editor journal;
joe;
editor;
macromarketing rock ... See more keywords