Macromarketing Our Way to a Zero-carbon Future
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Macromarketing"
DOI: 10.1177/02761467221088254
Abstract: The role of marketing in climate change is one of the most pressing, and yet understudied, issues of our time. While climate change forms part of the wider sustainability canon, it transcends issues-based scholarship. Macromarketers… read more here.
Keywords: climate; carbon future; macromarketing way; zero carbon ... See more keywords