Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs
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DOI: 10.1108/ebr-06-2019-0129
Abstract: This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that… read more here.
Keywords: made italy; knowledge management; based knowledge; case made ... See more keywords
Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers
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DOI: 10.3389/fpsyg.2021.581492
Abstract: Italian Sounding—i. e., the Italian appearance of a product or service brand irrespective of its country of origin—represents a global market phenomenon affecting a wide range of economic sectors, particularly the agro-food sector. Although its… read more here.
Keywords: product; made italy; italian food; italian sounding ... See more keywords
The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products
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DOI: 10.3390/su12156275
Abstract: Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This… read more here.
Keywords: pay; made italy; willingness pay; italy products ... See more keywords