Awe and social conformity: Awe promotes the endorsement of social norms and conformity to the majority opinion.
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DOI: 10.1037/emo0001225.supp
Abstract: Given that awe experiences promote collective identity and decrease self-importance, we reasoned that they should lead individuals to be more prone to cherish social conformity value and to adopt conformity behaviors. In two online experiments… read more here.
Keywords: social norms; awe; majority opinion; conformity ... See more keywords