Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion
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DOI: 10.1007/s12152-017-9335-6
Abstract: We argue that many modern marketing techniques are morally problematic because they take advantage of a phenomenon known as ‘ego-depletion’ according to which willpower is, similar to physical strength, a limited resource that can be… read more here.
Keywords: ego depletion; make sale; marketing; draining make ... See more keywords