What Makes Consumers’ Intention to Purchase Paid Stickers in Personal Messenger? The Role of Personality and Motivational Factors
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DOI: 10.3389/fpsyg.2021.678803
Abstract: Many messengers and social networking services (SNSs) use emojis and stickers as a means of communication. Stickers express individual emotions well, allowing long texts to be replaced with small pictures. As the use of stickers… read more here.
Keywords: using stickers; intention purchase; makes consumers; motivations using ... See more keywords
What Makes Consumers Adopt a Wearable Fitness Device?
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DOI: 10.4018/ijebr.323204
Abstract: Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, and transmitting health data. A research model is proposed and tested, which shows how cognitive, affective, social, and motivational consumer factors affect… read more here.
Keywords: wearable fitness; makes consumers; consumers adopt; fitness device ... See more keywords