Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
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DOI: 10.1080/15377857.2020.1823933
Abstract: The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata,… read more here.
Keywords: making bottom; bottom pyramid; approach; decision making ... See more keywords