A comparison of statistical and decision-making techniques in marketing mix evaluation
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DOI: 10.1108/jmd-08-2018-0228
Abstract: Purpose Although customer satisfaction (CS) has been evaluated through using statistical and decision-making techniques so far, no research, to the best of the authors’ knowledge, has been conducted for implementing both groups simultaneously and clarifying… read more here.
Keywords: decision; marketing mix; making techniques; statistical decision ... See more keywords