Issues and challenges in rebranding of Malaysian street markets
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DOI: 10.1504/ijbg.2021.10038062
Abstract: Street markets, including night and farmers' markets, are considered as a less formalised economic activity. While it is considered as the bottom of the retail pyramid, studies on street markets have found that a quite… read more here.
Keywords: street; malaysian street; issues challenges; rebranding malaysian ... See more keywords