Articles with "mall consumer" as a keyword



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“There is no place like my mall”: consumer reactions to the absence of mall experiences

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Published in 2022 at "Journal of Services Marketing"

DOI: 10.1108/jsm-04-2021-0118

Abstract: Purpose How can the situation of shoppers staying at home and being unable to experience malls prepare retailers for the new marketplace? The COVID-19 lockdown provides a unique opportunity to examine the value of mall… read more here.

Keywords: place like; experience; mall consumer; mall experiences ... See more keywords