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Published in 2022 at "Journal of Services Marketing"
DOI: 10.1108/jsm-04-2021-0118
Abstract: Purpose How can the situation of shoppers staying at home and being unable to experience malls prepare retailers for the new marketplace? The COVID-19 lockdown provides a unique opportunity to examine the value of mall…
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Keywords:
place like;
experience;
mall consumer;
mall experiences ... See more keywords